A Video for campaign

For my interactive unit, i chose to do a organisation based on youth music i chose this organisation because i had many past music experience before.
As part of the unit, i wanted to help the organisation by helping them to promote a video of getting people involved.
Idea : It would be set in a public transport e.g. Bus, tram, train. A typical student is going college listening to his ipod, whilst feeling the music he plays a random beat. A little toddler looks and stares at him with his dummy on he then carries on playing the guys beat and creates his own one by using his baby shaker. This beat then travels around the whole carriage - everyone gets involved When he takes out his headphones the whole atmosphere then stops and everything is back to normal he shrugs then puts his headphone back on and got off his stop.

Tate Modern 15/1/09

Me and the creative group went to the V&A and looked at paintings that related to organisations and campaigns. The first painting we looked at were Ellen Gallaghers work.

This is an image of a pirate, having weird thoughts coming out from the bubble background, Ellen Gallagher was inspired by the "Slave Trade" so she chose to draw this image that reminded her of the trade.
Slave trade started in the 16th - 17th century, where many african slaves was transported from West Africa and Central Africa to Brazil. Also many slaves was kidnapped by the Europeans and States and was taken to be sold to rich owners.
Many families got separated, even children under 5 years had to work and to be slaved at their owners home.
When i saw this image, i thought it was quite disturbing to look at. When i read the caption of the painting i was really interested that this was related to Slave Trade. The image of the pirate reminds me of the Owner and the one who started the slave trade ,the lines in the side foreground reminds me of the map on how all the slaves got transported from one country to the other.

This is the 2nd image me and the group had to sketch and it is an image of a woman crying, her tear dropping fallen, inside the tear drop their is an image of a london teenage "Stephen Lawrence". This image is suppose to be a remembrance of him , he was murdered in the past because of racism.
Caption : " In each of the tears shed by the woman in the painting is a collaged image of Stephen Lawrence;s face while the word's R.I.P Stephen Lawrence are just discernible beneath the layers of paint".


This was the 3rd piece we looked at, it is a installation collarge piece of used soap stacked up together in one line. MiroSlaw Balka was the one who created this idea because she wants to tell the audience about people not thinking clear enough. Although, soap is clean and it makes you look fresh after bath the cureator is trying to commununicate to the audience that soup that be dirty aswell because its used by alot of human beings. When i first saw this piece i didnt realised that it was a stack of soaps, because of it was attached together it looked like a string of sweets in a distance.



This is the 4th piece we looked at of a storage box, at first i didnt have a clue why the cureator did this piece but when i red the caption i understood what the box symbolises. It was for those illegal imigrants that got transported from one country to the other.



This is the 5th piece I looked at it is an image of a womans body in a globe, when i saw this image it reminded me of Religion and Wealth.
For Religion : this reminds me of Christianity, the globe symbolises men whilst the woman represents the earth. God created men first therefore they more powerful than woman.
For Wealth : the woman thats inside the globe has a body full of colour and the other half black and white. This reminds me of Wealth because of Poverty, this piece is trying to tell the audience that int this world there is no such thing as rich but poor itself some part of the countries have no homes and are living in poverty.



This was the last piece i looked at whilst i was at Tate modern, when i first saw this piece i didnt know what it was because it was covered with twigs and bushes of leaves was coming out of the image. Then i noticed a man holding his arm up behind the twigs, i made a quick sketch and wrote down the caption. It was suppose to be a chinese man having a freedom of speech, this piece also reminded me of the chinese president it is because of the way hes standing and looking for pride.

Interaction

Brief - All documents to produce things for clients, it is also a route plan, everything you need to know to produce the product for the client

( Advertising, Websites, Posters, Leaflets)

Contents of the Brief -
- Target audience - who are we talking too?
- Background information
- Media pgroduct details - length of ad, size of posters
- Message - What do we need to say to this audiences

Key Parts
Who are we talking to?
What are we saying to them?

Why do we need to understand the values of the target audience - To decide what style to use : tone
Why do you need to know their lifestyle

How does this effect the style and tone of your film?
Why do we need to understand the values of beliefs of the target audience?
To decide that style, tone, language to use to relate to your audience

Why do you need to know their lifestyle?
Need to show that they understand their lifestyle what do they do with their time.

How will these effect the style and tone of your film?
The film will appeal to them on their level.


Example of a film for a organisation or campaign:

Set in youngsters room - with 5-8 locals residents of different ag groups graffiting on their wall but the spray coming out of the can reflects stuff from local residents age from local residents age group ( ie things they like)

- Bedroom , music, justice, stereotype, clothes, technology, territory, identity, peer pressure, being cool, smokinf.

Baby
- Spraying vomit on the wall
- Vomit represents the baby

Mum/ Old person
- Floral Wallpaper
- Taking over their space/ property

mums can use a spray can and spray air refresheners - get rid of the smell, get rid of the comfort zone.

This campaign is to say to youngsters would it be nice if someone tortues your own property?

What is Marketing - 4th November

Last tuesday, i and the creative media class attended a marketing event in Southwark townhall. We participated with the marketing team and tried to contribute in class. In general, i thought it was boring, i wasnt really inspired or interested with the whole marketing unit. The presentation from the beginning made me felt lost. I was confused from the start, i didnt understand the lady that was presenting the powerpoint because of her "formal talk, accent and also bad presentational skills." Whats more suprising is that they pick us to answer questions we dont understand and they even picked me first -.-" I then felt i was part of the team when we had to do pratical work and how to organise events. - And to be creative. but overall, it was really boring, some of the words they use is to hard to understand. and towards the end, i understand abit of the marketing but not alot

- I enjoyed the food :)

- Inny x

Planning for Installation

6 thinking hats to show how people think in different ways

Green Hat - creative ideas
Red Hat - Emotions / feelings
Black Hat - Negative
White Hat - Facts
Blue Hat - Summarising
Yellow - Positive

InStallation -

LOCATION - Library Classroom Theatre Outside
Library - ( green hat) Not good to use in the library because of the cramp space (black hat)

Theatre because its all one room everyone wont need to do much walkin - ( green hat ) - Lunchtime - We will give them food and refreshments ( Yellow hat) -Not going to give up lunch time to look at our installation if we give out free food then people would focus more on the food then the installation (black hats) -People might feel that they wont be boverd to turn up (Red hat) - Combine different ideas together (Blue hat) people would give up lunch to turn up to see it because some people from the past did ( white hat)

Classroom - We can have timelines in each of the rooms then be in pairs to do the installation in one room ( green hat) - People would get confused on where they are going and people would hate walking around to long ( Black hat) - the people whos going to look at our installation might want to have their own map and follow the directions on where to go in each classroom ( white)
Music room - ( white hat) The room would be to small to do the whole installation - (Black hat)

Time taken place ;
Lunchtime( green hat) - Not much people going to turn up, only some because of the food.(black hat)

After school( green hat) - its easier for everyone so no one misses their lessons,(yellow hat) people might feel tired and dont want to turn up.(red hat) In this time of the year the season is cold because its winter especially, people wont turn up because of the weather, and some people live far aswell.(black hat) Alot of people from the past have turned up because some parents are interested in their childs work.(white hat)

Journey to Bermondsey..Continues

Last week, I and the creative media group took another visit around Bermondsey.Before we set off, we had to create different backgrounds using different medias.
We then took some papers to do some rubbings around the area.
Today, in our creative media lesson, we had to stick our drawings and rubbings on A1 sugar paper and made an abstract that looks like the Boyle family.
When we finished, we drew our map on top of the abstract to symbolised our journey of our walk.

Boyle family

- Best known work is the "Surface of the Earth" begun in 1964
- Worked with Artists, Perfomers, Musicians, Film makers and dances

- Their aim was to continue to make art that does not include potential subject: earth, fire air animals, vegetables, Minerals, insects, reptiles, human beings.
- Media they have worked in : perfomances and events, films and projections, sound recordings photography, electron - Microphotography, drawing, assermblage, painting, sculpture and installation

History of Bermondsey

Some reference found in : http://en.wikipedia.org/wiki/Bermondsey
Bermondsey is an area in London on the southern bank of river thames and is part of the London Borough of Southwark to the east, Rotherhithe and to the south walworth.
Bermondsey is known as Beornmund's island (Beornmund re
presents an old english pers
onal name. The last 2 element of "ey" represents old english "eg" for island)
"A piece of firm land in a fen" or "A place by a tream or river".
The word "Bermondsey" earliest written name appeared in Domesday Book of 1086. It was written as "Bermundsey" and "Bermundeseye". The area was held and controlled by King William. Though small parts of the area was also controlled by his half brother Robert Court of Mortain and his younger brother odo of Boyeux.
The church mentioned in Domesday book, the founder of the Bermondsey abbey. The area was founded as a cluniac priory in 1082. and was dedicated to St Saviour.
Monks from the abbey began the development of the area, manufacturing the land and embanking the riverside. They turned the adjacent tidal in to a mouth of river neckinger into a Dock named St Saviour's Dock.Bermondsey then was little more than a hight street leading from the Southern bank of the Thames at Tooley Street, up the abbey close.
In the 14th century, King Edward III built a manor house lose to the Thames un Bermondsey in 1353.
As it developed over the countries, Bermondsey had some changes, after the great fire of London. It was settled along the lines of Grange Road as Bermondsey street became more urbanised and of Jamaica /Lower Road.
Not many buildings survived the great fire except for the church of St Mary Magdalen on Bermondsey Street. The church got redeveloped.
In the 18th century, the area became a spa leisure resort. A new church was built for the growing populatio of the area and named St John Horsley down. The population of Bermondsey parish increased enormously in the 19th century. In 1831 it was 29,741, in 1901 81,323. This must have been due in part to the erection of many-storied tenement houses. The most important modern thoroughfare is Tower Bridge Road, which leads towards Tower Bridge from the junction of Bermondsey Street and Grange Road.
The modern town contains in the streets near the Thames a riverside population of the usual description. Its leather trade is still important and is centred in the Leather Market, Bermondsey Street and Tanner Street. For the rest it is a district of poor dwellings and retail shops.

Reference found in :http://www.infed.org/socialaction/charles_booth_jacobs_island.htm

The area around St Saviour's Dock, known as Jacob's island was one of the worst places to be in London.
Jacob's Island was a setting for scenes in Oliver Twist. Dickens described it as 'the filthiest, the strangest, the most extraordinary of the many localities that are hidden in London'. The worst housing on Jacob's Island was cleared in the nineteenth century to make way for warehouses.
A key element of the research was a series of maps coloured street by street to indicate the levels of poverty and wealth. The map for this area in 1898-9 shows a concentration of 'very poor' households in chronic want (often employed as casual labourers) and 'poor' households (existing on between 18s and 21s 'for a moderate family').
In 20th century new railways was built connecting Bermondsey with Greenwich. The line ran for 4 miles (6KM), From then on, Bermondsey formed part of the Metropolitan Borough of Bermondsey. To the east of Tower Bridge, Bermondsey were lined with warehouses and wharves of which is best known in Butler's Wharf.